ВОПРОСЫ ОНОМАСТИКИ | PROBLEMS OF ONOMASTICS

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advertising discourse

2020, Volume 17, Issue 2

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Tatyana P. Romanova
Samara National Research University
Samara, Russia

Tags: advertising discourse, advertising names, eventonyms, onomastics, pragmatics, proper names, semiotic approach

2016, Volume 13, Issue 1

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Tatiana P. Romanova
S. P. Korolev Samara National Research University
Samara, Russia

Tags: advertising addressee, advertising discourse, commercial naming, concept actualization, marketing information, marketing message, object of advertising, Russian language, semantic derivation

2013 №2 (15)

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Tatyana P. Romanova
Samara State University
Samara, Russia

Tags: advertising discourse, commercial naming, cultural linguistics, ethnic and cultural connotations of the advertising name, Russian language